PDR – PEST Analysis

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PEST Analyses are a measure of the political, economic, social and technological aspects of the business world that could influence a business. These should be checked prior to the setup of the PDR enterprise but it also should be checked to see how things have changed in order to steer or focus the business into the right direction.

 

PDR Pest Analysis

political

  • ecological/environmental issues positive to PDR which is a clean process
  • regulatory bodies and processes little or no regulation of industry on pricing, wages

economic

  • home economy situation
  • home economy trends
  • taxation specific to product/services
  • seasonality/weather issues extremely important influence on PDR effectiveness and availability of work
  • specific industry factors
  • distribution trends PDR more cost effective for businesses in major centres and cities
  • customer/end-user drivers
  • interest rates can affect affordability of excesses

social

  • lifestyle trends
  • demographics
  • consumer attitudes and opinions
  • media views bad publicity can influence this unknown method of PDR
  • brand, company, technology image professional image important technique of PDR less expensive and faster
  • major events and influences recent Melbourne hailstorms and Perth with media put industry on the map
  • advertising and publicity banners at workshop newspapers and perhaps articles about PDR itself or advertising
  • ethical issues quality and honesty in this demanding society

technological

  • competing technology development new technologies in terms of tools and techniques internationally
  • associated/dependent technologies include PDR tools
  • information and communications
  • innovation potential is for machines/robotics in the future

The PEST Analysis should normally be completed prior the SWOT analysis. They both differ in their intentions. PEST overlaps SWOT as SWOT links to the opportunities and threats associated with the company.

SWOT-Analysis-vs-PEST-Analysis